Cheap calls win the auction
Junk leads are cheap to generate, so Smart Bidding floods you with them and reports a great cost-per-lead while your booked-job rate drops.
Free Lead-Truth Audit
Find out which of your Google leads actually book.
Answer a few questions about your Google Ads + LSA. Tucker sends back a one-page read on how much of your spend is chasing junk, which lead types actually become jobs, and what feeding that truth back to Google would change.
For HVAC companies2-minute diagnosticNo required sales callLead → outcome → Google
The hidden waste
Your ads are running. They're just optimizing for the wrong leads.
Google Ads and LSA count a "conversion" the moment a call or form happens. They have no idea if it booked. So Smart Bidding does exactly what you asked — it finds more cheap calls, not more jobs. The fix isn't more spend; it's better signal.
Real jobs never get credited
The $4k job that closed last week? Google never learned it happened — so it can't go find more customers like that one.
LSA leads go unrated
Unrated or lazily-rated LSA leads give Google no signal, so it keeps surfacing your listing to the same low-fit customers.
The loop we look forEvery paid lead needs an outcome fed back
Google Ads / LSAMoney creates the lead.
Call / formGoogle counts it as a "conversion."
ConversationReal job or tire-kicker?
OutcomeBooked, junk, or unknown.
Job valueWhat was it actually worth?
Fed to GoogleThe step almost nobody does.
The mechanism
The feedback loop: capture the outcome, feed it back to Google.
Not generic AI hype. It's a practical operating layer that answers the question Google can't: which leads actually became paying jobs — and how do we tell the algorithm so it finds more of them?
Capture & classify
Every Google Ads, LSA, and GBP lead gets tracked to its source, then classified booked / junk / needs-outcome with the real job value attached.
Tie to revenue
Booked leads get a dollar value in your CRM or simple Lead Inbox, so every job traces back to the click and keyword that earned it.
Feed it back to Google
Booked-job value flows into Google Ads as offline conversions, and every LSA lead gets rated — so the algorithm retrains on real revenue.
What you get back
A simple read on where your ad spend is chasing junk.
The Lead-Truth Audit is not a fake case study or a dashboard demo. It's a practical read on which of your paid leads actually book — and what feeding that back to Google would change.
Where spend leaks
Which sources, keywords, or LSA lead types are eating budget without turning into booked jobs.
3 fixes
Specific moves to start feeding real outcomes back to Google this week — before buying another campaign or adding another tool.
Right next step
A straight recommendation: Call Visibility, Lead Flow Control, Revenue Recovery, or not a fit yet.
Included bonus
Conversion Tracking Reality Check.
If Google says you got 80 conversions, we help you figure out how many were actually booked jobs — not button clicks, duplicate events, junk forms, or 10-second calls Smart Bidding is treating as wins.
What gets flagged
Button clicks counted as leads, duplicate conversion events, calls too short to be real, forms with no booked outcome, and the gap between what Google calls a conversion and what actually became a job.
Why it matters
Google optimizes for whatever you tell it is a conversion. If that signal is junk, every dollar after it gets spent chasing more junk. Fix the signal and the same budget works harder.
What we are not doing
We do not run your ads. We do not replace your agency. We fix the signal feeding your campaigns so whoever runs them optimizes on real revenue.
Takes ~2 minutes.
You’ll receive:
- Personalized lead-truth read
- Exact plan recommendation
- 3 specific fixes to start feeding outcomes back this week, even before setup
Request your Lead-Truth Audit
Answer the operational questions once. No calendar required.
No-call follow-up
What happens after you request the audit.
Lead-truth read
Your answers get turned into a simple read on where your ad spend is chasing the wrong leads: junk that books a call but never a job, real jobs Google never gets credited for, and LSA leads you're not rating.
System recommendation
Smaller teams may only need Call Visibility. Most fit Lead Flow Control. Owners who want cost-per-booked-job by keyword fit Revenue Recovery.
Checkout or clarification
The follow-up sends the right Stripe link or asks one specific clarification question. Calls stay optional, not mandatory.
Product ladder
The audit points you to one of three clean offers.
Lead Flow Control is the main recommendation. Revenue Recovery is the upgrade for cost-per-booked-job by keyword. Call Visibility is the lighter option for teams that only need tracking and owner reporting.
Call Visibility
Source tracking, answered-vs-missed visibility, and a weekly owner report on which leads actually booked.
$497 setup + $297/mo
SelectLead Flow Control
Call Visibility plus booked/junk classification, offline conversion import into Google Ads, and accurate LSA lead rating so your ads stop chasing junk.
$997 setup + $497/mo
SelectRevenue Recovery
Lead Flow Control plus job-value feedback, cost-per-booked-job by keyword, and estimate follow-up so Google optimizes for revenue, not calls.
$1,997 setup + $997/mo
SelectMap before checkout
If the fit is unclear, let the map pick the tier.
The follow-up email recommends the right plan, sends the checkout link, or asks one specific clarification question.
The same four signals your ads are flying blind without.
- Conversion signal: what Google counts as a win — call, form, or nothing — and whether it matches a real booked job.
- LSA rating habits: are leads getting rated accurately, or is Google getting no signal on which ones actually booked?
- Offline conversion import: is booked-job data (with $ value) being fed back into Google Ads, or is Smart Bidding optimizing on calls alone?
- Junk lead pattern: which keywords or lead types keep firing conversions that never become revenue.
Cold traffic ready
You are paying Google for leads. It deserves to know which ones booked.
The audit is built for cold traffic and email replies: fast pattern interrupt, clear pain, concrete mechanism, and a low-friction next step that does not force a sales call before trust exists.